Finding the perfect Father’s Day gift can be tough! No matter how many times you ask, dads will always say they don’t want anything or that they have everything they need…
So, what’s the solution? Gift vouchers! With vouchers, your customers can give their dads an experience they will remember forever, whether it’s a whiskey tasting, a steakhouse dinner or a day at the driving range.
This Father’s Day, inspire your customers to show their dads just how much they appreciate them by promoting your gift voucher solutions – and grow your income while you’re at it!
Why vouchers are the perfect choice for dads
Gift-givers can’t go wrong with gift vouchers this Father’s Day. Discover why they make great gifts for dads on this special holiday.
Thoughtful and personal
Gift vouchers delivered with video messages are more thoughtful than generic gifts like socks, ties, barbecue tools and mugs! They give customers an effortless way to add a personal touch, letting the recipient know just how much they love them in their own words.
Easy to buy and deliver
Gift vouchers make Father’s Day shopping simple and easy! Customers can browse your online store, add items to their carts and have vouchers delivered instantly via email. For something extra special, let them create a personalised printed gift voucher that leaves a lasting impression.
Perfect for every budget
It’s not how much you spend, but the thought that counts. Monetary vouchers can be tailored to any budget, making them a convenient gifting option for everyone. Additionally, shoppers who want to splurge can give the amount they wish.
Tips to help you sell more vouchers this Father’s Day
If you’re ready to grow your income through voucher sales, you’re in the right place! Explore our tips to help you sell more gift vouchers this holiday.
Make your offer visible
Share your Father’s Day gift voucher promotion with a pop-up or banner on your website. They’re easy to create and add to your online store, and they can help you catch new customers looking for a great deal.
Run a countdown campaign
Creating a sense of urgency is a powerful way to boost gift voucher sales in the lead-up to Father’s Day. A countdown email or social media campaign reminds customers that the clock is ticking and encourages quick action. Include clear calls to action and highlight the convenience of gift vouchers to drive sales.
Promote instant delivery
One of the biggest advantages of gift vouchers is instant delivery, which is perfect for last-minute shoppers. Make sure your online store showcases how quick and easy the process is, from purchase to delivery, to attract and turn procrastinators into purchasers.
Collaborate with local businesses
Partner with businesses like breweries, golf courses or adventure tour operators to create unique packages. A craft beer tasting and lunch at your restaurant, a round of golf paired with a relaxing massage or a fishing trip and an overnight stay are just some ideas to get you started. Collaborations can help you expand your reach, leading to higher gift voucher sales and enhancing your brand reputation too.
Want more advice?
Our checklist is the perfect place to start! Discover top tips compiled by Giftpro experts to take advantage of holidays like Father’s Day and sell more gift vouchers with our gift voucher management software.
