Black Friday keeps getting bigger! Year after year, shoppers are spending more – last year, local consumers spent more than £3.6 billion online during the Black Friday weekend.
As one of the biggest sales events of the year, it’s a great opportunity to boost revenue through gift voucher sales. Vouchers are easy to sell online – meaning you can grow your income with little effort – and they attract shoppers looking to avoid busy stores and long queues.
It may seem early, but at Giftpro – the gift voucher solution trusted by top hospitality brands – we believe it’s never too soon to prepare for Black Friday! A well-planned voucher campaign is your best way to make the most of one of the year’s biggest shopping days.
Why it’s a good idea to plan early
As the saying goes, the early bird catches the worm! Discover why getting a head start on campaign planning is the smart way to boost sales.
1. Beat the competition
Tonnes of hospitality businesses offer Black Friday deals – if you want to cut through the noise and catch your audience’s attention, you need to craft a compelling campaign that not only stands out but resonates with shoppers. With time on your side, you can put together an engaging campaign across multiple platforms, helping you reach more people, drive more website traffic, and maximise sales opportunities.
2. Build anticipation
Starting early gives you more time to warm up your audience before the big day. By teasing your offers in advance and sharing reminders across email, social media and your website, you can build excitement and keep your brand top of mind. When shoppers know that you’re offering and how much they can save, they’re more likely to choose your gift vouchers on Black Friday.
3. Craft compelling offers
Black Friday is the perfect time to boost spending with irresistible offers. Not only are shoppers in the mood to spend, they’re buying gifts for the holidays (last year, over 50% of local shoppers started their Christmas shopping before December), meaning they’re willing to buy multiple items or higher-value gift vouchers. The key to increasing average spend? Planning your campaign early. With time to prepare, you can offer enticing bundle deals, tiered discounts, or limited-time upgrades that encourage bigger spending.
4. Make sure everyone’s prepared
Your marketing, sales and front-of-house teams all need time to get ready. Marketing must get your online shop ready – schedule offers, check pricing, and make sure gift voucher descriptions are accurate. Sales need to familiarise themselves with the offers, understand any bonus incentives, and practise upselling to confidently encourage higher-value purchases. Front-of-house staff need to be briefed on special deals so they can spot opportunities to sell vouchers and answer customer questions.
5. Avoid last-minute stress
Rushing to get your Black Friday campaign over the line can lead to unnecessary stress for your staff. Pricing errors, confusing messages, underwhelming offers and poor visibility are all common pitfalls of last-minute planning. By starting early, everyone has time to prepare a polished campaign and feel confident when it goes live. With a calm, organised team at the helm, you’ll be ready to make the most of the Black Friday rush without the chaos.
Getting ready for Black Friday is easier than you think
Planning your gift voucher campaign doesn’t have to be complicated. With our handy checklist, you’ll find practical tips to boost sales with our gift voucher solution on Black Friday and all year round. Take a look and make planning simple.
